·    To be a world-class Transport Operator with an Integrated Land & Sea connectivity

·    Implement world-class standards

·    Encourage use of public transport

·    Make public transport an attractive to use

·    Integrate and provide land connectivity

·    To have an efficient infrastructure which supports achieving the vision of company

·    To provide safe and environmentally friendly services

·    To reduce congestion in cities

·    To have system and value based organization

·    To provide connections to nearest key cities

·    Environmental effective transport to provide localized (un-centralized) transport service (regional)

·    Deliver the Cabinet approved Bus Public Transport Master Plan 2015-2040